New Media

In the past, new media is a term that has been used in describing everything from DVDS to email messages. With technology advancing ever so quickly, especially in the online world, what is currently considered as “new” does not stay new very long. If you have an online business, you would need to make sure that you would know which features of new media would be able to enhance your website and encourage visitors to come back and buy the products and services that you are offering. Here are some new media features that you could consider adding to your website.

1. The first would be interactive online videos. Fortunately, with YouTube and other similar websites offering the same services, a lot of people have already watched an online video at one in their lives. Interactive videos offer a lot of benefits to online users, aside from enhancing websites. You can make use of videos in showcasing your product and service offerings, especially if you are selling something new that most people are not familiar with yet. Now if you are selling some real estate property such as a house or an apartment, you can make use of an interactive video to give them a virtual tour so that they can wander around the property easily, without having to go to its exact physical location, saving you both time and money. Online videos could also be utilized for traditional advertising purposes like banner advertising.

2. Another feature of new media that even interactive media awards have recommended would be mini-websites. These are great, particularly if you have a special product or offering that you would like to exclusively promote to a specific group of people. They can also be used in testing some new features that you are not yet ready to use or launch on your main website. They are the ideal multimedia or creative media solution in targeting specific customer bases. Mini sites also allow you to guide the clients that you have chosen to view specific offers and promotions away from your main website. If you are planning to start making use of interactive videos or adding a new element into your website, you could test this first through setting up a mini site. This would allow you to evaluate the reactions of people to the feature that you are planning to add to your website. Mini websites can also be used to promote online games that have been designed to start an online buzz for seasonal promotions.

3. Three-dimensional photography would be another new media feature which you might want to consider adding to your website. Since two-dimensional images do not have the same clarity and depth that 3D photographs have, more and more businesses are now choosing to have the latter on their websites. If you are selling products like clothes and furniture, people would of course want to see them from all angles. This simply cannot be done with the use of 2D images. Through using 3D images, your potential customer would be able to view a certain product from all angles and have a clearer idea of the texture and the materials that have been used to design the product.